Brand Oneness | Who Are We

Brand Oneness offers consulting and managing services in the areas of brand strategy, marketing communications, advertising, and the design and implementation of Hispanic marketing initiatives. The two founders, Alex Ruiz Casanova and Janet Uribe have over 35 years of combined marketing and advertising experience working on the client side for Fortune 500 companies to start-ups in the U.S. market. With post-graduate degrees and impeccable track records, Alex and Janet have worked together for the past 13 years in senior marketing positions for companies in the consumer products, telecommunications, financial services and health care categories. Their complimentary talents and singular chemistry have made them unequivocally efficient in launching, rejuvenating, defending and extending brands in the U.S. and international markets.

What We Do

For Clients Companies, Ad Agencies and Venture Capital Firms

Our brand building DNA, our ingrained best practices and our unique process makes us the perfect “hands on” partner for companies seeking strategic and creative expertise to impact the bottom line and improve brand equity. Our experience managing in-house and external advertising agencies coupled with our intellectual discipline, makes us an ideal partner for ad agencies looking to close the strategic and multicultural gaps to better service their clients’ brand needs. We also work with venture capital firms to assess and ensure that the companies they invest in have solid strategic platforms, as well as the skills and resources required to deliver the competitive advantage.

How We Do It

Our proven Brand Oneness process allows us to dive in at any stage of the product or service life cycle to design, manage or implement any marketing initiative or advertising campaign. We perform the necessary due diligence to understand the product, the customers, and the competition in order to establish a solid brand strategy.

Once a robust brand strategy is established, we use our marketing communications expertise and creativity to design, implement and manage the creative and tactical process, from A to Z.

Understanding that the customer experience with the brand is as important as the message, we utilize our experience and leadership skills to work cross-functionally within any organization to ensure synergy and that all departments deliver the brand promise at every customer touch-point.

Knowing the significance of measuring results, we create or assist in the design of metrics and indicators to track performance and ROI. We are extremely passionate and confident that we can deliver results that we tie our compensation to a value based fee arrangement.

We maintain the confidentiality requested by our clients.

Brand Oneness: The condition of perfect harmony and integrity between the brand promise and the customer experience.